Don't Lose £Pounds! Lose Weight With the New ‘Down to Earth' Diet Get those Hollywood curves on Milton Keynes Money
by Anonymous

May 14, 2004 -- Forget Atkins and Hamptons, there's a new diet on the block that, at last, will slim your waistline more than your pocket!

Inspired by Catherine Zeta Jones' new super-trim figure – achieved by healthy eating and regular exercise, rather than filling up on faddy and expensive food groups – frozen food expert, Iceland, has introduced its much more realistic ‘Down to Earth' diet.

The new ‘frozen' eating plan, endorsed by the British Nutrition Foundation is based on cheap, yet highly nutritious food and is aimed at making slimming and healthy eating easier for families with limited incomes. So mums across Britain can achieve those Hollywood star curves – even if they can't stretch to the Versace dress to show them off!

The move is in stark contrast to other diets that only seem to cater for Hollywood wage earners, demanding ingredients such as macadamia nut oil (in the Hamptons diet) which costs around £25 per litre.

Nick Canning, Iceland's marketing director, said: "With the new ‘Down to Earth' diet our aim is to make staying slim and healthy cheaper and easier than ever before. Eating healthily does not have to cost a fortune and many other diets out there require expensive foods to be turned into complicated meals. People living hectic family lives don't have the time or money to stick to them."

Based on Dr Steven Pratt's 14 SuperFoods, which have grabbed headlines recently with claims they are guaranteed to help you live longer, Iceland has teamed up with British Nutrition Foundation nutritionist, Dr Sarah Schenker to come up with the cheaper, easier eating plan that will keep all the family in fighting fit form while being part of a sensible, calorie controlled diet.

Sarah said: "Like Catherine Zeta Jones you also don't need to follow, faddy or dangerous diets to lose weight. Especially, after having a baby it's important that any diet is about eating healthily. The nutritional benefits of the 14 SuperFoods are excellent, but some are either seasonal, such as pumpkin, and are therefore expensive to get hold of, or not very widely available, such as soy.

"The reason a lot of people give up on diets is because they are often too complicated and costly to follow. By putting together this diet using alternative foods that can be bought at reasonable prices all year round we hope to help mums across the country to continue cooking convenient, well-balanced meals for the whole family, while at the same time allowing them to achieve their weight-loss and healthy eating goals."

Nick continued: "We appreciate how busy mums are and want to do everything we can to make life that little bit easier for them. Our new ‘Down to Earth' frozen diet helps mums more easily incorporate the bulk of the 14 SuperFoods into the family's everyday eating habits, while being inexpensive, quick and simple to both source and prepare. It also cuts out the need for mums to cook a separate meal from the rest of the family in order to stick to it."

Iceland ‘Down to Earth' Frozen Food Diet

Monday

Breakfast: Bowl of porridge (sweeten with a teaspoon of honey if desired)
Glass of orange juice

Snack:    Blueberry yoghurt

Lunch:    Baked potato with a tsp of butter and half a can of baked beans (or two slices of wholemeal toast)

Dinner:    Turkey stir fry served with rice (try Iceland's frozen turkey breast, spinach, chopped onion, mixed veg, carrots, brocolli, green beans, mixed peppers and rice for a really quick, tasty meal)

Tuesday

Breakfast: Blueberry/mixed berries smoothie (see recipe)

Snack:     Orange

Lunch:    Spicy pumpkin soup (see recipe) / butternut squash soup (canned)
Wholegrain bread roll
Slice of melon (do away with all the deseeding and chopping by trying Iceland's frozen melon)   

Dinner:    Mexican chicken tacos (see recipe - try Iceland's frozen chicken breast, with frozen chopped onion, diced mixed peppers for a quick, easy, tasty meal). Chicken is an alternative to soy.
Salad
Summer fruits with a scoop of ice cream

Wednesday

Breakfast:Bowl of wholegrain cereal
    Mug of tea

Snack:    Handful of walnuts or mixed nuts
    Glass of milk

Lunch:    Turkey salad baguette
    Small bunch of grapes

Dinner: Baked salmon steak, new potatoes and broccoli (try Iceland's own salmon steaks, available in packs of two)

Thursday

Breakfast:Two slices of wholemeal toast with a lean rasher of grilled bacon and tomatoes
Mug of tea (with skimmed / semi-skimmed milk)

Snack:    Probiotic yoghurt drink

Lunch:    Smoked salmon and low fat cream cheese in a bagel
Pear/apple

Dinner:    Chicken fingers (try Iceland's own, available in packs of 20),Potato croquettes
Baked beans   

Friday

Breakfast:Bowl of whole grain cereal
    Low fat yoghurt
    Glass of orange juice

Snack:    Handful of cherry tomatoes

Lunch:     Warm salmon and spinach salad
    Banana

Dinner:    Turkey burgers
    Potato wedges
    Baked beans
Slice of pumpkin pie or mixed berry flan (try Iceland's Devonshire Summer Fruit lattice)    

For further information, please contact Viccy Hodson or Nicola Yorke at Ptarmigan Consultants on 0113 242 1155 or email viccy@ptarmiganpr.co.uk / nicola@ptarmiganpr.co.uk.

Notes to Editors: The following frozen foods are available at Iceland stores, all of which can be used as part of the ‘Down to Earth' diet:
                                                  
Food    Cost    Calorie Content
Frozen turkey breast joint    £4.99    206 calories per 100g
Frozen spinach    85p for a 907g bag    21 calories per 100g
Frozen mixed vegetables    £1.49 for a 907g bag    38 calories per 100g
Frozen broccoli    £1.49 for a 907g bag    31 calories per 100g
Frozen chopped onions    99p for a 907g bag    17 calories per 100g
Frozen carrots    79p for a 907g bag    22 calories per 100g
Frozen melon    £1.49 for a 562g bag    25 calories per 100g
Frozen chicken breasts    £1.99 for a pack of three    148 calories per 100g
Vanilla ice cream    £1.25 for a two litre tub    166 calories per 100g
Frozen rice    £1.15 for a 907g bag    138 calories per 100g
Frozen mixed peppers    £1.89 for a 907g bag    28 calories per 100g
Frozen salmon steaks    £2.99 for a pack of two    292 calories per steak
Bacon    £1.99 for 10 rashers   
Frozen turkey burgers    £1.69 for a pack of four    301 calories per 100g
Frozen breaded chicken fingers    £1.99 for pack of 20    69 calories per finger
Frozen potato wedges    £1.49 for a 750g bag    238 calories per 100g
Frozen potato croquettes    £1.49 for a 907g bag    174 calories per 100g
Devonshire summer fruit lattice    £1.49    245 calories per quarter lattice
Summer fruits mix    £1.99 for a 625g bag    34 calories per 100g

·Iceland spokespeople are available for comment or interview.
·There are 760 Iceland stores throughout the UK and Republic of Ireland
·Iceland provides free home delivery for any in-store purchase over £25.
·To find your local Iceland store call 01244 842842 or visit www.iceland.co.uk.
·In 2000 Iceland merged with Booker and is now part of ‘The Big Food Group', the UK's leading integrated food group.

Photography of Catherine Zeta Jones in the famous red Versace dress at this year's Oscars is available from PA photos.




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